Skills/Master Skills/The Content Engine
Master Skill · 8 sub-skills

The Content Engine

by Victor Shulga · Fractional CRO

An 8-step LinkedIn content system: strategy → research → weekly plan → production → engagement.

npx skills add victor-shulga/content-engine-skills

What it does

Turns a content strategy into a repeatable weekly output — profile audit, research, a weekly plan, creative, writing behind a blind-judge quality gate, repurposing, and engagement. Built for founders who want consistent, lead-generating LinkedIn content without living in the feed.

Sub-skills

01 · Strategy
Content strategy: pillars, audience, angles.
02 · Profile Audit
Optimise the LinkedIn profile for outbound.
03 · Research
Mine sources for post-worthy material.
04 · Weekly Plan
A concrete week of posts.
05 · Creative
Infographics and carousels on brand.
06 · Write
Draft the post behind a blind-judge grade gate.
07 · Repurpose
Turn one asset into many formats.
08 · Engage
Comment and engagement plays.

Want this system in your own firm?

A skill is a tool. Putting it to work inside your firm is the job. Book 60 minutes →

How to install

1From the terminalfastest

Node 18+ required. The command installs the whole set of skills into the current project folder:

npx skills add victor-shulga/content-engine-skills

To keep the skill at hand in every project, add -g:

npx skills add -g victor-shulga/content-engine-skills
2Download the ZIPno terminal needed

The archive holds the folder content-engine-skills/skills/ — move its contents into ~/.claude/skills/; every folder inside it becomes a skill of its own. Restart Claude Code. Claude Desktop and claude.ai take one skill at a time: zip the folder you need separately and upload it under Settings → Capabilities → Skills.

Download the ZIP · 82 KB
3Manually from GitHub

Open the GitHub repository and copy the folder skills/ to your machine. The main file is SKILL.md, and the rest is pulled in from it.

Check it works: type /content-run in the chat — the skill should answer. If it does not: skills are read at session start, so restart Claude.

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