A full rebuild of sales and account management
- Industry
- Web development (white-label for agencies)
- Size
- 11–50 employees
- Service
- Fractional CRO
- Channels
- LinkedIn organic · multichannel outreach · SEO
- Scope
- sales + account management rebuilt
Real client projects, from GTM strategy to launching new lead gen channels. Every number comes out of their CRM, not out of a deck.
We rebuilt the ICP, cut 60% of the irrelevant funnel and repackaged the offer across 3 verticals. Outbound started producing meetings with real decision makers instead of procurement gatekeepers.
One large contract carried 70% of the firm's revenue and there was no upsell process. We built the AM function from zero: portfolio split, QBR cadence, expansion targets. A year later expansion produced almost a third of new ARR.
We repackaged the enterprise proposal: instead of T&M, a fixed outcomes deal on an annual project. Win rate dropped 12 points, average deal size grew 6.8×.
“I came to the first call with an Upwork account and no positioning, no offer and no read on the competition. Victor pointed straight at a segment with real headroom, we set it as the ICP, and revenue has been growing steadily since.”
“We are building business development end to end with Victor — outbound, sales and account management. The systematic approach and the honest feedback produce results we did not have before.”
“No filler, only practical insights you can act on, drawn from real experience. Victor does what he teaches, and it works.”
“I did not need motivation, I needed a repeatable system. That is exactly what Victor gives: honest, to the point, no filler.”
“Victor understands deeply how to turn presence into a steady sales channel, from the ICP to the structure of lead gen. A practical approach and personal involvement in every case.”
“Nothing one-size-fits-all. Victor was with us at every step, brought his own experience and helped document a clear roadmap. We scaled from 2 to 9 revenue streams.”
“Victor helped us put together the GTM strategy and launch outbound from zero. Instead of scattered attempts, a clear system: who to target, with what offer, through which channels.”
“Victor helped relaunch our outbound lead gen: he audited how we look for clients and gave us clarity on how to speed up the pipeline. We are already closing more deals.”
First we go through your situation. If I see we are a fit, I propose a concrete next step. If not, I say so and move on. No chasing.
The first call is a diagnosis, not a sale.