Skills/Master Skills/The GTM Strategist
Master Skill · 13 sub-skills

The GTM Strategist

by Victor Shulga · Fractional CRO

A 13-step cold-audit that turns an agency's URL into a full go-to-market strategy and a 30-90-180 action plan.

npx skills add victor-shulga/gtm-strategy-skills

What it does

From just a website, it diagnoses the agency's growth stage, then builds ICP, market sizing, competitor and gap analysis, stage-gated positioning, value proposition, offers, buyer journey, and a materials / channels / docs plan — ending in a 30-90-180 action plan. Stage-adaptive, checkpointed, and it writes every artifact to Notion.

Sub-skills

01 · Intake
Cold-audit a site into a company snapshot.
02 · Stage Diagnostic
Diagnose agency growth stage 0–4 (checkpoint).
03 · Market / ICP / Persona
Define the market, ICP tiers, and personas.
04 · Market Sizing
TAM / SAM / SOM from the ICP.
05 · Competitor & Gap
Competitor teardown and the gap to own.
06 · Positioning
Stage-gated positioning statement (checkpoint).
07 · Value Prop
Value proposition per persona.
08 · Offers
Offer architecture off the positioning.
09 · Buyer Journey
Map the journey and the touchpoints.
10 · Materials Plan
Which marketing materials to build.
11 · Channels Plan
Lead-gen channels to run.
12 · Docs Plan
Internal docs and SOPs to write.
13 · Action Plan
A 30-60-90-180 action plan (checkpoint).

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How to install

1From the terminalfastest

Node 18+ required. The command installs the whole set of skills into the current project folder:

npx skills add victor-shulga/gtm-strategy-skills

To keep the skill at hand in every project, add -g:

npx skills add -g victor-shulga/gtm-strategy-skills
2Download the ZIPno terminal needed

The archive holds the folder gtm-strategy-skills/skills/ — move its contents into ~/.claude/skills/; every folder inside it becomes a skill of its own. Restart Claude Code. Claude Desktop and claude.ai take one skill at a time: zip the folder you need separately and upload it under Settings → Capabilities → Skills.

Download the ZIP · 160 KB
3Manually from GitHub

Open the GitHub repository and copy the folder skills/ to your machine. The main file is SKILL.md, and the rest is pulled in from it.

Check it works: type /gtm-run in the chat — the skill should answer. If it does not: skills are read at session start, so restart Claude.

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